Relationships first.
Revenue follows.
I'm Anne Parker — a consultative sales and account-growth leader with 20+ years helping gyms, studios, and fitness-technology companies win clients, expand accounts, and keep them for the long run.
sales & growth
Selling that earns trust — and keeps it.
Two decades inside the fitness industry taught me that the best revenue comes from genuine relationships. These are the strengths I bring to every account, territory, and conversation.
I understand the businesses I sell to — because I've built them.
Founder, studio leader, national educator, and online coach. I've sat on every side of the fitness business: closing high-ticket programs, building retention systems, adopting coaching technology, and growing a territory through outreach and trust.
That perspective lets me speak owner-to-owner, surface the real problem, and recommend solutions people actually adopt.
Explore my experience →A customer-first mindset that drives adoption, revenue, and loyalty.
From boutique studios to fitness-tech platforms, I help teams convert prospects, expand accounts, and keep clients for the long haul — without the pressure tactics that erode trust.
Two decades of growing fitness businesses through relationships.
A high-performing consultative sales professional with 20+ years driving revenue growth, developing strategic partnerships, and helping fitness businesses scale through technology, education, and exceptional service. My career was built where success depended on generating new business, closing high-ticket services, expanding accounts, and creating long-term loyalty.
Where I've created growth
Created and scaled a premium online coaching business through consultative selling, relationship management, referrals, and customer success.
- Managed the full customer lifecycle — prospecting, onboarding, retention, renewal, and referral generation.
- Closed premium coaching programs through discovery conversations focused on client goals and long-term outcomes.
- Built recurring monthly revenue with automated funnels, nurture campaigns, and follow-up systems.
Served as national educator and business-development representative, expanding TRX education across the western United States.
- Built the Western education territory through direct outreach to gyms, studios, and fitness professionals.
- Educated 500+ professionals while driving awareness and adoption of TRX products and education.
- Created long-term partnerships that produced repeat certifications and continuing-education sales.
Supported one of the fastest-growing boutique fitness models through member acquisition, coach development, and retention.
- Conducted consultations and converted prospects into long-term members.
- Trained coaches on relationship building, retention, and service excellence.
- Partnered with leadership to improve membership growth and engagement.
Deliver personalized virtual coaching while maintaining high engagement, accountability, and long-term relationships.
- Manage client relationships through technology-enabled coaching.
- Use data and feedback to improve adherence, satisfaction, and retention.
Track record, in brief
Consultative sales and customer relationship management across the fitness industry.
Built the Western TRX education market through outbound prospecting and strategic partnerships.
Successfully sold premium coaching and recurring membership services.
Managed long-term relationships built around retention, renewals, referrals, and expansion.
Deep experience with Trainerize, Zoom, Calendly, Stripe, CRM workflows, and AI-enabled engagement.
Founder and studio leader who speaks the language of the businesses she sells to.
Credentials
- Bachelor of Arts, Broadcast Journalism & MarketingUniversity of St. Thomas
- Bachelor of Science, Health, Physical Education & Recreation
- Graduate Studies, Kinesiology & Exercise Physiology
Current & active
- NASM Certified Personal Trainer
- ACE Certified Personal Trainer
- ACE Health Coach
- TRX Senior Master Instructor (Current)
- HeartMath Certified Trainer
- Trainerize Coach
Ways we can work together
Whether you're a fitness-technology company building a sales team or a studio owner trying to convert and keep more members, I bring a consultative, relationship-first approach to growth.
Consultative Sales Leadership
For fitness-tech & SaaS teams who want pipeline that converts and relationships that last.
- Territory development & outbound
- High-ticket closing
- CRM & sales-process discipline
Strategic Account Growth
Turn existing customers into your strongest growth channel through success and retention.
- Retention & churn prevention
- Renewals & expansion
- Executive relationship management
Fitness Business Consulting
For gym & studio owners who want more leads converted and more members staying.
- Lead conversion & sales systems
- Retention & member experience
- Coaching-technology adoption
How we'll work together
Discover
We start with your goals, your numbers, and where revenue is leaking — a candid look at the real problem before any solution.
Build
Together we design the sales motion, account plan, or retention system that fits your business and your team.
Grow
I help you execute, coach the relationships, and measure what's working — so growth compounds and clients stay.
A consultative sales leader who pairs deep fitness-industry expertise with a customer-first mindset — to drive adoption, revenue growth, and long-term loyalty.
Let's start a conversation
Tell me a little about your business and what you're trying to grow. I'll get back to you personally.
[email protected]
Denver, Colorado
Open to consulting engagements, fractional sales leadership, and full-time account-growth roles in fitness and wellness technology.